Privacy
Policy.

Who We Are and What This Policy Covers

This Privacy Policy applies to FIRST HEALTH CARE (SMC-PRIVATE) LIMITED, the website firsthealthcare.pk, its website forms and the service-enquiry communications initiated through the website.

It explains how we handle personal information used for website operation, general enquiries, service coordination, analytics and advertising measurement. It does not replace any separate clinical consent, service agreement, employment notice or record-handling process that may apply after a service is confirmed.

Information We May Collect

Information you provide

• Name and phone or WhatsApp number.
• Email address where supplied.
• Service requested, area or location, preferred contact time and a short practical description of the requirement.
• Messages, call notes, scheduling information, quotes, follow-up status and service coordination records.
• Payment or service records if you later confirm an arrangement.

Information collected automatically

When you use the website, our website, hosting, security, analytics or advertising systems may collect technical information such as IP address, browser, device, operating system, pages viewed, date and time, referring page, cookie identifiers and advertising click identifiers such as GCLID or FBCLID.

If additional health or care information becomes necessary after contact, the team should explain what is required and the appropriate channel for providing it.

How We Use Information

• To respond to calls, forms, WhatsApp messages and emails.
• To understand the general service requirement, location and schedule.
• To discuss professional availability, expected scope, consultation format and applicable charges.
• To coordinate an agreed appointment, visit, placement or service.
• To maintain enquiry, service, payment and follow-up records.
• To operate, secure, troubleshoot and improve the website and communication systems.
• To measure website and advertising performance using privacy-limited events.
• To prevent spam, fraud, misuse or unauthorized access.
• To comply with applicable legal, regulatory, accounting or safety obligations.

We may follow up about an active enquiry or agreed service. Optional promotional messages should only be sent where permitted and may be stopped by contacting us.

Cookies, Analytics and Advertising

The website may use necessary cookies for security and functionality, analytics cookies to understand website use, and advertising technologies to measure whether an advertisement led to a general website action.

Services may include Google Analytics, Google Ads tags and, when enabled, Meta Pixel or related Meta Business Tools. These providers may receive technical identifiers, page information and generic events under their own terms and privacy policies.

Because First Health Care operates in healthcare, we do not intentionally send diagnoses, form-message content, medical reports or detailed health information to advertising platforms. We also do not use health or medical information with enhanced conversions, Customer Match, advertiser-created health audiences or similar advertising-data features. Where consent is legally required, we will seek it before using non-essential analytics or advertising technologies.

Advertising links may contain campaign parameters or click identifiers so that a visit can be attributed to a campaign. Personal information must not be placed in advertising URLs.

Learn more through the Google Privacy Policy and the Meta Privacy Policy. Browser settings and provider controls may allow you to limit cookies or personalized advertising.

Who May Receive Information

We may share information only where reasonably needed with:

• Authorized First Health Care administrative staff and service coordinators.
• Relevant healthcare professionals or service providers where needed to review or deliver an agreed service.
• Website hosting, form, email, security, analytics, advertising and communication providers acting for operational purposes.
• Professional advisers, insurers, auditors or payment providers where relevant.
• Authorities or other parties where disclosure is required by applicable law, a valid legal process or an immediate safety obligation.

We do not sell or rent personal information to data brokers, advertisers or unrelated third parties.

Health and Other Sensitive Information

The website enquiry form is not designed as a clinical intake form or medical-record system. The first contact should contain only enough information to route and answer the enquiry.

If a service proceeds, limited care-related information may need to be shared with the professional involved. Access should be limited to people who need the information for coordination or service delivery. Sensitive information should not be used for personalized advertising or uploaded to advertising platforms.

How Long We Keep Information

We keep personal information only for as long as reasonably needed for the purpose for which it was collected, including enquiry follow-up, service coordination, recordkeeping, security, dispute handling and applicable legal or accounting obligations.

Retention periods may differ according to whether an enquiry did not proceed, a service was confirmed, a payment was made or a record must be preserved. Information that is no longer needed should be deleted, anonymized or securely archived where appropriate. Limited backup copies may remain for a reasonable technical period.

Security

We use reasonable technical and organizational measures appropriate to the information handled, including HTTPS for website transmission and restricted access to operational systems. No internet, email or messaging system can be guaranteed completely secure, so visitors should avoid sending unnecessary sensitive information through ordinary enquiry channels.

Service Providers and Processing Outside Pakistan

Some hosting, analytics, advertising, email or communication providers may process information on systems located outside Pakistan. Where these services are used, information is handled under the provider’s terms, security measures and applicable contractual protections.

Children and Enquiries for Minors

The website is intended for adults arranging services for themselves or others. A parent or lawful guardian should make an enquiry for a child. Do not submit unnecessary information about a minor through the first enquiry, and do not use advertising-data upload features for information known to relate to children.

Your Choices and Requests

Subject to applicable law and legitimate recordkeeping needs, you may ask us to:

• Confirm whether we hold personal information about you.
• Provide access to or correct inaccurate information.
• Delete information that is no longer reasonably required.
• Stop optional promotional contact.
• Review a concern about how information has been used or shared.

To make a request, email info@firsthealthcare.pk or call 0304 5121772. We may need to verify your identity before acting. Some information may need to be retained for legal, security, payment or service-record reasons.

Third-Party Links and Communication Platforms

The website may link to or embed services such as WhatsApp, Facebook, Instagram, Google Maps, video platforms or other websites. Your use of those services is also governed by their own privacy terms. First Health Care is not responsible for an external provider’s independent privacy practices.

Changes to This Policy

We may update this policy when the website, services, tracking tools, legal requirements or operational practices change. The current effective date will be shown at the top of this page.

Contact and Company Details

Legal name: FIRST HEALTH CARE (SMC-PRIVATE) LIMITED
Registered Office: Office No. 10, Shukat Plaza, F-6 Markaz, Islamabad. Google Maps
Operations Office: House No. 12, Street No. 5, F-8/3, Islamabad. Google Maps
Website: https://firsthealthcare.pk/
Email: info@firsthealthcare.pk
Phone: 0304 5121772

Effective date: 17 July 2026.